Betty's Eddies is one of the multiple brands owned by Marimed, a US-based pharmaceutical cannabis operator. We've developed for them a performant site controlled from Sanity. We built the frontend with Next.js as the framework, and enabled content managers to control the layout of the pages and edit content from Sanity as the headless CMS. The site is deployed securely on Vercel, and since we have full control of the frontend, we integrated with 3rd party tools like Google API, Hubspot, and Mailchimp.